Take the financial stress out of parental leave

Crayon’s 1:1 financial coaching helps employees prepare financially for parental leave—so they feel supported, confident, and return when they’re ready.

Leading employers partner with Crayon to raise the standard of financial care

Why this matters

71%

of expecting parents report financially stress

Source: AMP

1 in 3

New Zealanders live paycheck to paycheck

Source: ASB, BNZ

26

workdays are lost annually to money-related stress by each employee

Source: GFLEC

2x

more likely to leave a job if you are financially stressed

Source: Salary Finance

What’s included in the Financial Baby Prep Program

No product sales. No judgment. Just practical, independent support.

    • Personalised support with a Crayon coach through the high-stress transition

    • Flexible scheduling that works around non-standard hours

    • An inclusive approach that welcomes the employee’s partner or support person

    • Ongoing support with 6 months of follow-up sessions

  • Purpose-built tools, videos, and worksheets enhance the coaching sessions and help employees make key decisions.

  • All content is tailored to New Zealand and Australian parental leave and financial systems so employees get relevant, practical information.

    The program is ideal for employees planning to grow their families in the next 1–3 years.

End-to-end financial wellbeing support for expecting parents

The program addresses your team members’ key financial concerns:

  • Income estimation during and after parental leave

  • Direct and indirect baby cost planning

  • KiwiSaver impact calculations

  • Spending review

  • Personal money management systems

  • Wills and personal insurance planning

Simple, transparent pricing

For $1,200 + GST per participant—the equivalent of one week's average salary—employees get six personalised coaching sessions, Crayon’s proprietary planning tools, and a six-month follow-up.

Talk to us about pricing for larger teams or a condensed version of the program.

Your return on investment:

  • Enhance the parental leave experience without adding admin for your team

  • Keep employees engaged longer by helping them plan confidently for leave

  • Reduce burnout and turnover by easing the financial pressure that forces early returns when new parents aren’t ready

What expecting parents say

“After completing the programme, I noticed that the level of my financial stress reduced significantly and is no longer an issue as we have a plan, tools, skills, and support in place going forward – and a clear common understanding of our values and where we're heading, though acknowledging it won't be always easy.”

— Svetlana Elfimova

Read more about Svetlana’s experience.

“The closer we got to ‘due day’, the more the anxiety crept in. Crayon has been a game-changer for us. Aside from getting answers to our questions, we got incredible tools to help ensure we stay on track for the future.”

— Liv

“From navigating your parental leave entitlements to understanding the costs of the first year, and investing for your child - the team had thoughtfully prepared content and really helpful tools that we used to guide us through quite an overwhelming period of change in our lives!”

— Vanessa and Jono

Let’s make parental leave better—together

Crayon partners with leading employers across New Zealand and Australia to deliver real support during one of life’s biggest transitions.