Take the financial stress out of parental leave
Crayon’s 1:1 financial coaching helps employees prepare financially for parental leave—so they feel supported, confident, and return when they’re ready.
Leading employers partner with Crayon to raise the standard of financial care
Why this matters
71%
of expecting parents report financially stress
Source: AMP
1 in 3
New Zealanders live paycheck to paycheck
Source: ASB, BNZ
26
workdays are lost annually to money-related stress by each employee
Source: GFLEC
2x
more likely to leave a job if you are financially stressed
Source: Salary Finance
What’s included in the Financial Baby Prep Program
No product sales. No judgment. Just practical, independent support.
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Personalised support with a Crayon coach through the high-stress transition
Flexible scheduling that works around non-standard hours
An inclusive approach that welcomes the employee’s partner or support person
Ongoing support with 6 months of follow-up sessions
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Purpose-built tools, videos, and worksheets enhance the coaching sessions and help employees make key decisions.
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All content is tailored to New Zealand and Australian parental leave and financial systems so employees get relevant, practical information.
The program is ideal for employees planning to grow their families in the next 1–3 years.
End-to-end financial wellbeing support for expecting parents
The program addresses your team members’ key financial concerns:
Income estimation during and after parental leave
Direct and indirect baby cost planning
KiwiSaver impact calculations
Spending review
Personal money management systems
Wills and personal insurance planning
Simple, transparent pricing
For $1,200 + GST per participant—the equivalent of one week's average salary—employees get six personalised coaching sessions, Crayon’s proprietary planning tools, and a six-month follow-up.
Talk to us about pricing for larger teams or a condensed version of the program.
Your return on investment:
Enhance the parental leave experience without adding admin for your team
Keep employees engaged longer by helping them plan confidently for leave
Reduce burnout and turnover by easing the financial pressure that forces early returns when new parents aren’t ready
What expecting parents say
“After completing the programme, I noticed that the level of my financial stress reduced significantly and is no longer an issue as we have a plan, tools, skills, and support in place going forward – and a clear common understanding of our values and where we're heading, though acknowledging it won't be always easy.”
— Svetlana Elfimova
“The closer we got to ‘due day’, the more the anxiety crept in. Crayon has been a game-changer for us. Aside from getting answers to our questions, we got incredible tools to help ensure we stay on track for the future.”
— Liv
“From navigating your parental leave entitlements to understanding the costs of the first year, and investing for your child - the team had thoughtfully prepared content and really helpful tools that we used to guide us through quite an overwhelming period of change in our lives!”
— Vanessa and Jono
Let’s make parental leave better—together
Crayon partners with leading employers across New Zealand and Australia to deliver real support during one of life’s biggest transitions.